After that, the shoe went on to be worn by the military and the Olympic athletes. From then on, the popularity of the sneaker grew and became a go-to shoe for many basketball players. Taylor was sponsored by the Converse Company, The Converse All-Stars. That is why shoes are often referred to as Converse Chuck Taylors. So what has made All-Star the most famous sneaker ever since the 1900s?Īll-Stars became famous with American basketball player Charles ‘Chuck’ Taylor in 1923. When it comes to these shoes, the older they’re, the more we fall in love with them.Ĭonverse All-Stars is probably the one sneaker that makes everyone feel a bomb, from Beyonce to the guy at Joburg’s cool spot, Great Dane, to the guy at SAFW, or the UCT Commerce student. Converse Creates and Leverages Customer Loyaltyĭo you know that the Converse All-Stars are the world’s most popular sneaker? Converse’s Iconic LogoĬan you remember the first time you wore a pair of All-Star sneakers? It felt great, didn’t it? Like you joined some kind of cool group, and I’m sure you still get the same feeling every time you wear it.Converse Differentiates Itself From Its Competitors.Converse Uses Personal Connection To Create Connections.What can you learn from Converse’s marketing strategy?.
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The Fourth P in Converse’s marketing strategy: Promotion.The third P in Converse’s marketing strategy: Place.The second P in Converse’s marketing strategy: Price.The first P in Converse’s marketing strategy: Product.The Four Ps in Converse’s marketing strategy.Do you know that the Converse All-Stars are the world’s most popular sneaker?.In this article, I will introduce to you the marketing strategy that Converse has been using for decades to retain its dominance in the sneakers industry. Thanks to our current technology and advertising tactics, they are able to target unique marketing messages to each sub-section of their consumer base. With such a wide spectrum of today’s consumer age, Converse relies on a multi-generational marketing strategy to cater to the masses. Whether your parents flickered Converse back in the day or your favorite couple today, the brand continues to cater to several generations.
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I’ve been owning Converse sneakers since high school, and wearing multiple until this day when I have joined the workforce. Tons of people have had a pair of Converse shoes at some point in their lifetime. Converse is an iconic brand in the eyes of so many generations.